Bye
now, most marketing people will have considered using a stock footage
video or even a video background loop in marketing and promotional
tactics. For a few dollars, video producers or marketeers can tap into a
vast reservoir of inexpensive royalty free stock footage, video
backgrounds, video loops and animations. There are multiple benefits to
incorporate video into marketing and promotional campaigns. Here are
some reasons why you should use stock footage and video background loops
as a marketing tool:
1. Impress Your Customers ala Multimedia
Using
an inexpensive footage clip or background loop to create your own
website video or promotional ad will raise the level of impression in
your customers eyes. You can showcase your products and services
effectively with video promotion or email. Your audience will be
captivated with the highly targeted and informational video.
2. Drive Higher Sales Conversion
Once
you have got their attention with a quality video promotion, you can
ensure that your audience views your whole advertisement. Research and
statistics point to that people are more likely to view a short video ad
and listen to your unique value proposition than a static text/image
based message. So multi media ads drive higher sales conversion.
3. Low Cost
You
can avoid the high cost associated with a video production with royalty
free video backgrounds. You could use a variety of different video backgrounds and
animations to create a unique promotion tool for a fraction of the cost
of using a video production company. You could design a high quality,
professional video for a few dollars and upload it on your website or
create a video email campaign to be viewed by thousands of people.
4. Professional Website and Video Promotion
Reality
is slowly dawning that static websites do not hold viewers attention as
those with web video. You can also create professional ads for your
viewers and customers with little effort. A web video will capture the
interest of your clients and enhance your business image.
5. Beat the Competition
In the highly competitive, crowded world of internet and video marketing, you need more tools to stand out from the crowd, using stock footage or video backgrounds will certainly assist you.
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